Auditioning Beyond Technique with Terry Berland
Terry Berland is an award-winning casting director based in Los Angeles, where she casts on-camera commercial, voice-over, animation, games, hosting, theatre, film and television projects. Her casting career spans more than 25 years and has earned her casting awards that include Clio, The Houston International Film Festival, Art Director’s Club, Addy, and the International Film and Television Festival.
Terry’s educating, teaching, and coaching talent started over twenty years ago and evolves with current trends. Her deep understanding of the art of acting in a television commercial is based on her formative years casting inside New York ad agencies, where she was promoted to Head of Casting at the third largest ad agency in the world, BBDO/Worldwide. She has previously been on the adjunct faculty at AMDA and the Lee Strasberg Institute/ NY.
Terry’s teaching around the country has been a leading factor in the trend of performance being real, truthful and connected. Her understanding of talent’s needs led her to write the book “Breaking Into Commercials”, which is the number one go-to book in the industry.Terry is known for casting legions of commercials throughout the years that have given countless actors work in ad campaigns including Apple, Taco Bell (voice of the Chihuahua), VW, Nike, Old Navy, Kraft Macaroni and Cheese, Discover Card, Pepsi, BudTV, Comcast, Nissan, Red Bull and Burger King, to name a few.
Terry’s greatest pleasure is to support talent in their success.